IU becomes an endorsement model for cosmestics brand, The Saem

Singer IU has become the exclusive model for makeup brand, ‘The Saem‘.
IU has already begun filming her CF for The Saem, and she was reportedly nervous on set since it was her very first cosmetics shoot. As the filming progressed, however, IU gained confidence and was able to deliver dazzling shots.
The idol drew compliments from staff for maintaining a bright attitude and creating a fun atmosphere on set, even though filming lasted until dawn. IU will be promoting The Saem’s new products for 2012 with her loveable charm, and officials from the brand have expressed high expectations from IU’s endorsement.

In related news, IU will be releasing her Japanese debut single ‘Good Day‘ on March 21st.




Iu - Good Day